Change Your Image
Through the printing business I have come across many transformation and changes in businesses. It seems to always be the right decision, for without change it’s forever the same old. The key is confident execution and a reliable partner.
An example of a rebrand that comes to mind is the success of the RPSCA UK rebrand. The not-for-profit sector, particularly in the UK, has blossomed over the past year – and the UK animal welfare charity’s redesign has richly contributed to that.
The RSPCA was a brand that was dreary with major inconsistencies and infused it with character and colour. Its thick custom typeface, Wilberforce Sans, was inspired by protest placards found in archives, reflecting the brand’s considerable history.
A good brand update in the 2020s will push boundaries if it can remember and respect its legacy audience.
Fortune favours the bold.
Aburra Press
